ALDI’s Core Values

Our business approach is focused on the long term and is based on three core values:


Leads to reliability. We mean what we say. We are consistent in our dealings with people, products, prices and all other aspects of our day-to-day professional lives.


Creates efficiency, clarity and a clear direction within our organisation as well as for our customers.


Stands for our commitment towards our employees, customers, partners and the environment, as outlined in our Sustainability Principles. It also includes principles such as fairness, honesty, openness, service standards and friendliness.

ALDI Hong Kong – Our Vision